Innovation and Technology Firm Recognized for Leadership in Design Thinking

CAMBRIDGE, Mass. – May 26, 2020 – Digital FastForward, a leader in unlocking innovation through the application of design thinking, today announced it has been recognized with Pegasystems Inc.’s first ever Rising Star award.

Pega is the software company empowering digital transformation at the world’s leading enterprises. The Pega Partner awards recognize the company’s most strategic partners for excellence in growth, delivery, and transformational client outcomes. The newly-created Rising Star award has recognized Digital FastForward for its “support of clients’ use of design-thinking methods to help drive innovation for Pega clients.”  Through public and private design thinking workshops, Digital FastForward certified over 200 people in design-thinking from 70 different Pega clients in 2019.

“We’re grateful for this award, which recognizes how we help companies to unlock their full innovation potential using Pega software,” said Clay Richardson, Co-Founder and Chief Excelerator at Digital FastForward, an innovation and technology consultancy firm with  deep experience leveraging design-thinking to deliver new and disruptive technologies. “When customers are facing tough challenges or are looking to accelerate their results, but don’t know exactly where to start, that’s when we’re able to be most helpful.”

Digital FastForward’s experience with design-thinking has been proven to help businesses achieve high impact results using Pega technology, in a quick and cost-effective way. The firm also helps clients to conceive and begin to implement customer-focused applications and solutions that accelerate customer experience and digital automation initiatives.

Design-thinking is extremely useful in tackling problems that are ill-defined, particularly challenging, or unknown. It is a fundamentally creative and iterative process that starts by encouraging a deep interest in understanding the customer, by observing and developing empathy, and continues with creative experimentation that allows teams to accelerate problem-solving through innovation. Digital FastForward also helps companies build a culture of innovation through training, coaching, and fast-paced design sprints.

Ken Nicolson, vice president, global alliances, Pegasystems, said: “At Pega, our partners are critical in supporting our clients’ needs and digital transformation goals. Now, more than ever, it is important that we take a moment and recognize the success our partners have helped our clients achieve in both responding to the rapidly changing world and preparing for the future.”

About Digital Fast Forward

Digital FastForward is an award-winning innovation consultancy, with deep expertise helping clients apply design thinking and creativity to unleash the full innovative potential of new and disruptive technologies. Through fast-paced innovation sprints and workshops, Digital FastForward helps clients quickly envision new innovation use cases and deliver pilot solutions that accelerate digital automation and customer experience initiatives. Digital FastForward is a Pega Ventures partner, with a focus on serving clients in the financial services, healthcare, and retail industries.

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